What's Love Got To Do With It?
A Guide To Success And Happiness By Changing WIFM To WIFY
So...., what am I talking about here?
What has love got to do with your business or your job? What is WIFM and WIFY? (No it has nothing to do with access to the internet.) :-)
If there is something I have observed in my work and business life, it is that those who don’t love people, will never achieve long-term success. Why do I say that? I say it because everything we achieve must come through others. No matter how incredible our technical skills or how knowledgeable we are on our subject, ultimately our results will depend on the quality of our interactions with others.
The saying “People don’t care how much you know until they know how much you care” holds true in any endeavour, not only those involved in the sales area. Every day, regardless of our work, we are involved in establishing credibility and influencing others. The more we love people and establish credibility, the more willing they will be to listen to us, and the more influence we will have.. When we work on personal integrity and loving people, our influence will be remembered even when those interactions cease, due to life or work changes, but will be quickly and easily re-established in the future, should the opportunity arise to once again work together.
People are drawn like a magnet to people who genuinely care about them. Why is that? It’s because most interactions in the business world and life in general are built on the WIFM (what’s in it for me model). We have all seen the $ signs in a salesman’s eyes who is operating from the WIFM model. Do you buy from him, even if the product is good?
A salesperson working from the WIFY (what’s in it for you model) knows that if he takes the time to look after the customers, the $’s will look after themselves. The customers will become clients for life, and the salesperson their trusted advisor.
What kind of person would you rather deal with? Become that person.
Remember, it doesn’t matter what your position or the position of the person you are interacting with. Everyone deserves love and respect. The person sweeping the floor in your company could well be more intelligent and better educated than you, but rather than sit at home waiting for something in his/her field, is instead determined to do whatever it takes to support himself and his family with whatever work is available. It is worth remembering that even the homeless man in the street knows something about something that we don’t, and the reality is, there are many who “Look good” buy could well be in the position of that homeless man, if they lost the means to service the massive debt supporting their lifestyle.
So, what’s love got to do with it? Everything. Learning to love and respect people, thinking WIFY, and always striving to be a person of integrity, is the proven road to long-term success, and to enjoying a happy and satisfying life.